ABOUT

I love to hear about people wanting to start their own business or starting their own business because I did that 6 years ago. I grew up in San Fernando Valley, Los Angeles County, attended Pierce College and transferred to California State University, Santa Barbara. I majored in Economics and Accounting and ended up getting a job at Franchise Tax Board in the audit department. 

I joined my best friend’s company in the insurance industry as his Chief Financial Officer and worked with him for about 2 years, and I decided to combine my accounting audit skills at FTB with my entrepreneurial skills at Royals Insurance, my friend’s business, and started Smart Services in 2014.

We are one of the leading Los Angeles Tax and Accounting firms. I love to hear about people wanting to start their own business or starting their own business. It’s not always just the accounting and tax related questions but also the general feeling around starting your own business and the risks involved.

Fortunately I succeeded with Smart Services so I’m able to share my own personal experiences. I’ve been in their shoes starting this business, and with my best friend’s business, I was running the show. An entrepreneur has to run all aspects of the business. Even if you hire someone to take care of your business accounting and tax you still need to know what’s going on and be able to step into their shoes.

My experience in 2 different industries, running two different companies, is very valuable to other entrepreneurs. Where a lot of other CPAs just work for accounting firms their whole lives, they haven’t actually run their own business for that long, and I run 2 businesses at this point. People appreciate that.

Visit the Smart Services & Accounting Testimonials page where my clients share their experiences working with my team.